Can We Control Global Warming?

Can We Control Global Warming? Earth has a natural system of balancing the absorption and release the heat, which it absorbs from the sunlight, but for the last few years, the balance seems to be under severe threat. There has been enormous increase in gases like Carbon -dioxide, methane, nitrous oxide etc. As the temperature rises, there is rise in sea level, due to melting of glaciers and the ice sheets of Greenland and Antarctica. While sea level is expected to rise almost every year but a considerable variation is seen now-a-days. In some regions, the rise in sea level may be almost nil, but the other might experience a rise of as much as twice the global average. The predictions are that the rise in sea level in some parts of north Pacific and to the west of Greenland may be comparatively more and it can spoil the ecological balance of the respective region. As per the latest reports of U.K. Met offices Hadley centre for climate prediction and research, global warming over the next century might turn out to be much worse than estimated. If the green house gas emissions are stabilised, which means immediate cut of 60-70% emission of carbon dioxide globally, even then the rise of atmospheric temperature would be 1Ãâ€"   C and the rise in would be approximately 1 metre. Based on the finding of the Intergovernmental Panel on climate change, the centre predicted that warming overland could lead to a 6Ãâ€"   C rise in temperature by 2100, which is 2Ãâ€"   C higher than the earlier estimates. As per the findings of the joint study conducted by the Indian Institute of Technology New Delhi and Hadley Centre, the global warming may cause a good increase in rainfall in western coastline. GREENHOUSE EFFECT: Greenhouse effect is an effect caused when there is rise in temperature due to trapping of Suns rays in the Earths atmosphere. The heat and light coming from the sun can get through the atmosphere, but it cannot escape out. Due to this, the temperature of Earths surface rises. As we know that the greenhouse effect help to make the people to live on this Earth. These gases help to keep the atmosphere of earth warmer, but too many gases will make the Earth unusually hot, making the survival difficult here. All the living species would die because there will be no much food. Greenhouse Gases: The role of Greenhouse gases is to the heat and light that is emitted from the sun. When amount of gases in the Earths atmosphere will increase as a result they will larger amount of heat and light and the Earths surface will go warmer. It will be difficult to live in these conditions for humans, animals and plants. These greenhouse gases help in contributing greenhouse effect. Though green house gases are essential as there role is to allow the sunlight to enter the Earths atmosphere and to radiate it back after making the Earths atmosphere warmer. Thus greenhouse gases absorb this heat and trap it in Earths lower atmosphere. First, sunlight shines onto the Earths surface, where it is absorbed and then radiates back into the atmosphere as heat. In the atmosphere, greenhouse gases trap some of this heat, and the rest escapes into space. The more greenhouse gases are in the atmosphere, the more heat gets trapped. Causes of Global Warming on our Environment: While arguments persist, there is a little doubt that human-produced greenhouse gas emissions play a major role in the current warming trend. Nature has a role, but it pales in the face of increasing emissions from human activity. Global warming means that the overall temperature of the earth is changing and getting to be warmer than it was before. The change in temperature can be a result of natural causes of global warming and those which are caused by humans. The gases that are natural causes of global warming are also called greenhouse gases. Although the gases are one of the natural causes of global warming, humans add to them by deteriorating the ozone layer and burning too many fossil fuels. NATURAL CAUSES: Along with human activities natural activities also emit carbon dioxide into the atmosphere. Some of the natural occurrences which cause CO2 emissions include: Volcanic eruptions: Large amount of carbon dioxide is released from the volcanic eruptions. But the amount of CO2 released is much less from the amount emitted by human activities. Solar cycles and cosmic rays: A recent study released by a group of European scientists concluded that The chance of the natural cosmic-ray or solar irradiance explanation being responsible for more than 14% of the observed warming is quite negligible. Gases emitted from a volcano HUMAN CAUSES: 1. Carbon Dioxide From power Plants emission of carbon dioxide from the power plants is one of the most contributing factor for global warming. Large amount of CO2 is released in to the atmosphere from the power plants. According to recent researches, almost half of the carbon dioxide emission comes form the power plants. Natural gas, coal, and oil are the types of polluting power plants. Coal is the biggest contributor out of the 3 because of it releases more carbon than the rest of them. Power plants releasing CO2 2. Pollution emitted from vehicles There are almost, 3 billion vehicles being used today. Vehicles also emit carbon dioxide into the atmosphere. Vehicles emit millions of tons of harmful gases into the air. In some populated cities of the world, this causes some of the smog that is mixture of fog and smoke and also causes ozone problems. Thousands of cases of cancer are reported each year from pollution. 3. Deforestation Deforestation means cutting of trees. Trees help in balancing the ecological system as they absorb carbon dioxide. The more trees that are lost, especially in temperate forest zones, the less carbon dioxide that is recycled into oxygen. 4. Use of Fertilizers With the increase in population the requirement for food has also increased. So to increase the productivity of the food fertilizers are used. The use of large amounts of fertilizers also contributes in global warming. Fertilizers emit large amount of greenhouse gas such as nitrous oxide, which also play a major role in global warming. 5. Methane Methane gas is released into the atmosphere the cattle and the rice fields. After carbon dioxide methane is the second largest contributor to the global warming. EFFECTS OF GLOBAL WARMING: For a long time now the effect of mans industrialization and technological progress has quietly yet continuously eked away at the delicate balance of the planets atmosphere and ecosystem, but within the last 30 or so years the pace of this damage has markedly accelerated. Green house gases stay can stay in the atmosphere for an amount of years ranging from decades to hundreds and thousands of years. No matter what we do, global warming is going to have some effect on Earth. Here are some effects of global warming:- 1. Melting of Polar Ice Caps As expected, rising global temperatures are causing the glaciers to recede. It will raise the sea level. There are 5773000 cubic miles of water in ice caps, glaciers, and permanent snow. If all glaciers melt today the seas will rise about 230 feet. Luckily, thats not going to happen in a single day. But the sea level will rise, which will affect 3 billion of our population. Some of the glaciers have totally disappeared 2. Increased probability of heat waves and droughts Although some areas of Earth will become wetter due to global warming, other areas will suffer serious droughts and heat waves. Africa will receive the worst of it, with more severe droughts also expected in Europe. Water is already a dangerously rare commodity in Africa, and according to the Intergovernmental Panel on Climate Change, global warming will exacerbate the conditions and could lead to conflicts and war. 3. Economic consequences Most of the effects of anthropogenic global warming wont be good. And these effects spell one thing for the countries of the world: economic consequences. Hurricanes cause do billions of dollars in damage, diseases cost money to treat and control and conflicts exacerbate all of these. 4. Diseases caused by increasing of earths temperature Thirty of the new diseases that emerged in the last 20 years, many thrive in warmer and wetter weather. Malaria one of its example which kills about 1 to 2 million people a year worldwide. About 90 % of new cases occur in Africa and Southeast Asia. Although the disease is almost rare in developed countries, that could change with global warming. As soon as 50 years from now, malaria could spread to parts of the world that are too cold to support life cycle of the mosquitoes and their parasites that transmit disease. 5. Warmer waters and more hurricanes As the temperature of oceans rises, so will the probability of more frequent and stronger hurricanes. It appears that global warming already has increased the frequency of heavy rains in the United States. Which is caused by warmer air can hold more water vapours than cooler air can, so when it rains it really pours. Preventive Measures: Never before in the history, global warming has drawn such attention of policymakers, academicians and the court at least in India. A lot of research has been done in the last a few years to find the suitable linkage between economic activities and global warming and a need for new technologies has felt in order to save our environment. We can reduce the demand for fossil fuels, which in turn reduces global warming. ROLE OE PEOPLE 1. Reduce, Reuse and recycle People must do their bit to reduce wastes by choosing reusable products over of disposables. Buying products with minimum packing will help to reduce wastes. If half of our household waste is recycled then we can save 1000 kg of carbon dioxide annually. 2. Using less heat and Air Conditioning Adding proper insulation to our walls of the house and applying weather stripping around doors and windows can result in lowering our heating expenditure more than 25%, by reducing the amount of energy we need to heat or cool our homes. While sleeping at night or away during the day we must turn off the heating appliances. We must keep temperatures moderate while using AC. 3. Drive less and Drive smart Global warming can be reduced by not using vehicles for every purpose. By not using vehicle for 25km for a week we can save 30kg of carbon dioxide emission to the air. Use of petrol and diesel must be reduced. Also while driving, make sure that the car is running efficiently. For example, keeping the tyres properly inflated can improve the mileage by more than 3%. 4. Afforestation It is assumed that planting more trees will solve the problem as the trees absorb more carbon dioxide, but is a wrong presumption. Planting more trees will absorb carbon dioxide from the atmosphere in some parts of the world, but in the other parts, global warming may hamper the growth of trees or even may cause their destruction. Therefore, afforestation may not be a perfect solution to this problem. ROLE OF GOVERNMENT The government is doing many things to help stop global warming. The government made a law called The Clean Air Act so there is less air pollution. Global warming is making people get very bad illness that could make them disabled, very sick and sometimes even die. The Clean Air Act is making many companies to change product production to decline the problems. The laws made give the information that no one is allowed to put much pollutants into the air. The Clean Air Act has also made car companies to change something to reduce the amount of pollution caused by them. Also many schemes and co-operations are made by the government has been successful to some extent. Facts about global warming: 1. Antarctica home of thousands of penguins is getting hotter slowly and gradually. In Antarctica the annual melt season has increased up to three weeks in the last twenty years. 2. Mount Kili Manjaro has lost 75% of its ice cap since 1912. The ice on the Africas highest peak could vanish totally within next 15 years if no remedial measures are taken. 3. Venezuelan mountain peaks had only two glaciers today out of six. 4. Indias worst heat stroke killed more than 2500 people in 1998. 5. Polar Bears in Hudson Bay are having fewer cubes, possibly as a result of earlier spring ice break up. 6. Since 1950s, Arctic ice has declined by 15%. 7. Coral reefs suffer from the loss of algae that colour and nourish them. The process called bleaching is caused by Warmer Ocean. 8. Florida farmland up to 300 meters inland from Biscayne Bay is being in filtered by salt water rendering the land too toxic for crops. Salt water is also nibbling at the edge of the farms on Marylands eastern shore. Conclusion: The bottom line is coming and we have to figure out what can we do. Waters rising will be disaster, food will be affected and we need to plan for the catastrophies. This will affect every one of us and we all are in the heap of trouble and will soon accepting this fact. We should put serious effort to overcome the problems and strive as much as possible to reinstate our earth for the sake of our future generations. In the nutshell the global warming has become a grave threat to the ecological balance of the Earth. The civilization is slowly moving towards the doomsday. All the nations, particularly the most industrialized, developed countries have to be active to take immediate action on the matter, otherwise, the human race has to face an unimaginable peril and the day is not too far. MOTHER EARTH MAKES A CALL PRESERVE OR DESTROY ALL

It’s Your Ship

Book Information Title: It’s Your Ship: Management Techniques from the Best Damn Ship in the Navy Author: Captain D. Michael Abrashoff Publisher’s Name: Warner Books, Inc.Publisher’s Location, Year of Publication: New York, NY, 2002 Number of Pages: 210 pages Content The overall objective of the book is to teach new, and old, leaders to become better leaders. While anyone can benefit from reading this book, the intended audience is leaders in any organization. One statistic that should be alarming to all leaders of businesses was that 65 percent of people leave their companies because of the managers (Abrashoff, 2002). How do leaders change that statistic?Abrashoff believes that running a ship is very similar to running any business; it takes motivating a crew to perform at the best of their abilities to achieve optimal efficiency and completion of tasks. He successfully takes his experiences from leading a Naval crew and teaches the audience how to apply it to t heir organizations. Along with highlighting every winning moment he and his crew experienced on the USS Benfold, Captain Abrashoff also shows failing moments the team had to endure. Those examples show the audience that in order to succeed, there has to be some trials along the way.Abrashoff introduces readers to the 11 lessons he has learned that helped him become a better leader: take command; lead by example; listen aggressively; communicate purpose and meaning; create a climate of trust; look for results, not salutes; take calculated risks; go beyond standard procedure; build people up; generate unity; and improve the crew’s quality of life. He dedicated a chapter to each lesson and explains the importance of each and how to apply them to any business. Chapter one talks about how Abrashoff became the captain of USS Benfold and how he had to take command.His first obstacle was wondering if everyone was going to like him. He quickly realized that â€Å"be likable is not hi gh among a ship captain’s job requirements†¦ to be respected, trusted, and effective† is (Abrashoff, 2002, p. 12). After that, he realized â€Å"a challenge for leaders†¦ is attracting and retaining †¦ the best employees and more important, how to motivate them so that they work with passion, energy, and enthusiasm† (Abrashoff, 2002, p. 12). Leaders need to listen to their employees so they can better understand what they are going through. Along with listening, employees need to be motivated.Motivation helps employees want to do their work and do the best job. Another obstacle was learning the real reason why soldiers were not re-enlisting. Abrashoff (2002) stated the following: I read some exit surveys, interviews conducted by the military to find out why people are leaving. I assumed that low pay would be the first reason, but in fact it was fifth. The top reason was not being treated with respect or dignity; second was being prevented from maki ng an impact on the organization; third, not being listened to; and fourth, not being rewarded with more responsibility. p. 13) All of those reasons are very similar to why people are leaving civilian jobs. Only one conclusion could come from it: all leaders are making the same mistakes. The best answer for those obstacles was summed up perfectly when he talked about his organizing principle. Abrashoff (2002) said â€Å"the key to being a successful skipper is to see the ship through the eyes of the crew† (p. 13). The leader does not always come up with the ideas; leaders would benefit greatly if they listened to their crew more. Empowering employees makes them realize their potential.When â€Å"given the right environment, there are few limits to what people can achieve† (p. 31). After taking command, a great leader must lead by example. In chapter two, Abrashoff discovered â€Å"90 percent of the time, I was at least as much a part if the problem as my people wereâ €  (p. 33). When things go wrong and tasks are not completed, a manager usually blames the employees. Abrashoff used a different approach; he looked at himself and wondered what he may have done wrong in certain situations. By recognizing their own faults, a leader can learn from them and show their employees that they are learning from them.There were four sections of the chapter that was very important. The first section was on remembering the effect one has on people. Leaders need to understand how they affect their people, â€Å"their optimism and pessimism are equally infectious† (p. 35). If the leader is in a bad mood, the employees will sense that and be in the same mood. Abrashoff talks about his â€Å"dark side† and how he purposely stays away from his crew when he is having a bad day. The second section talks about holding leaders accountable. Leaders need to make sure they recognized their part in a mishap and take some of the blame.The Washington Post te st was the next section. If there is any concern on whether something is the right thing to do, picture it being on the front page of a newspaper. Would it cause embarrassment or would it be something to celebrate? Abrashoff thinks that every decision a leader can make should be based on that test. The last section is about obeying a policy even when a leader disagrees. There are plenty of times a manager will disagree with a policy or procedure handed down by upper management; a great leader will support it anyway.Undermining superiors will show employees that they can do the same. In chapter three, Abrashoff stresses the importance of listening. He talked about his experiences with watching William Perry have conversations with people and how Perry always gave his complete attention to each person. In result, Perry was respected and people felt good in his presence. Abrashoff started to focus on really listening to his crew and treating each conversation like it was the most impor tant conversation he was having. While having these conversations, Abrashoff learned to â€Å"see the ship through the crew’s eyes† (p. 4). He discovered that his crew had many good ideas about how to make the environment more enjoyable; they were there every single day and knew a lot about the day-to-day operations on the ship. It would make sense to listen to their ideas. One of his first goals was to learn every soldier’s name, their spouse’s name, and all the names of their children. Then, he continued to learn different things about each of them. He talks about realizing his crew was just like him, â€Å"they had hopes, dreams, loved ones, and they wanted to believe that what they were doing was important† (p. 46).In turn, his crew earned more of his respect and it became easier for them to talk to him and share their ideas. Finding round people for round holes was his next point in the chapter. Since he knew his people so well, he was able to match them with the perfect job. After having an assistant that was not good at handling paperwork, Abrashoff found a younger seaman named David Lauer, who was labeled as a â€Å"troublemaker† to take over the task. Lauer shined in that task and Abrashoff asked him why he had so much trouble in his last job. The seaman said that he felt like his suggestions were not being heard and he just gave up.This example proved that listening aggressively can benefit leaders immensely. â€Å"Word magic† was the last lesson Perry taught Abrashoff. Abrashoff believed â€Å"if leaders back their words with action†¦ practice what they preach, their words create a self-fulfilling prophecy† (p. 50). Every time someone talked about the USS Benfold, it was referred to as â€Å"the best damn ship in the Navy. † He wanted his crew to say it so they believed it and in turn, everyone else believed it. The next lesson is about communicating the purpose and meaning of every task.Abrashoff said it best in the first sentence of chapter four, â€Å"the whole secret of leading a ship or managing a company is to articulate a common goal that inspires a diverse group of people to work hard together† (p. 52). When employees understand why a task it needed and how they can benefit from it, they are more likely to give their all in completing it. It is a shame that someone spends so much time at work and does not believe in the work they are doing. He wanted his crew to really love what they were doing every time they boarded that ship.If a leader makes their crew think they can do anything, they will believe it. Abrashoff thought that if he communicated with his crew about everything, they would understand and be more involved. He was against keeping his people in the dark, â€Å"secrecy spawns isolation, not success† (p. 55). It would be an advantage to the entire team when everyone knew the goals. That ties into opening up the clogged channels in an organization. By communicating the information effectively, the team produced better results. Abrashoff gave the example of the communication system in the Gulf War and how vital messages were never received.With the idea from one of his crew members, John Rafalko, the airways were cleared and messages were received. Abrashoff gave complete credit to Rafalko, claiming he only listened to the idea and supported Rafalko. Chapter five addressed the importance of creating a trusting environment, â€Å"the best way to keep a ship—or any organization—on course for success is to give the troops all the responsibility they can handle and then stand back† (p. 63). When employees are trusted to do their jobs, it makes it easier for them to focus on the task, not the micromanaging.Another way to encourage trust in the workplace was to not make employees compete against each other. Abrashoff wanted his candidates to work together instead of working against each other . He believed that that competition created distrust and division among the crew and in the long run, did not help the entire crew. Abrashoff said that anyone can bounce back from a bad decision. By helping someone recognize their screw up, it sends a message to the entire team that they will receive the same attention. By giving up on someone, â€Å"they understand instantly that there’s no room for redemption†¦Ã¢â‚¬  (p. 7). Also, never bring a problem to the boss if it can be fixed without him; Abrashoff did advise to only get the boss involved if it cannot. Finally, when dealing with a difficult boss, it is best to shield the crew from that person. The morale stays high and it is less likely for employees to be corrupted or turned off by that person. The chapter on looking for results, not salutes, talked about looking at every one as an equal. Abrashoff encouraged leaders to let their crews speak up with their ideas; they should be able to question the authority.B y knocking down barriers between the captains and the crew members, it encourages people to get to know one another and be more likely to speak up when something can be done better. Abrashoff gave many examples throughout the book about his team questioning some of the decisions and policies in place and in the end, the team improved some things. Here, again, he stresses the importance of involving the team in everything and letting them get involved in the decision-making process, â€Å"innovation knows no rank† (p. 96). With the achievements, he did tell leaders to accept failures.Leaders should not reprimand employees when they make an attempt to solve a problem and it does not work; everyone should have the â€Å"freedom to fail† (p. 94). The next chapter talked about taking calculated risks. Employees worry about taking risks because the consequences can be devastating. Disciplinary action, even termination, can be the result of taking a risk and failing. Abrashof f believes in celebrating the risk-takers, even if it ends in failure. Everyone makes mistake; â€Å"show me someone who has never made a mistake, and I will show you someone who is not doing anything to improve your organization† (p. 04). The people that make their own decisions are the ones leaders should really be behind. Abrashoff said â€Å"if all you give are orders, then all you will get are order-takers† (p. 107). Leaders need to let their employees take responsibility; that is how self-starters are born. When that self-starter is unearthed, leaders need to take a chance on them. Abrashoff proved that even the delinquent crew member can turn out to be a hard working one. He used the example of the crew member who was left behind because he forgot to set his alarm.The sailor was placed on restriction since it was a serious offense, but he continued to excel in his job. When he found out his mother was ill, he put in for leave and was turned down by every leader. Abrashoff decided to grant him the leave and it did wonders for the sailor. He was very motivated to do a great job and to not let down his team mates again. In the end, the sailor left the Navy and became a defense contractor. The last section of the chapter was about breaking rules. Abrashoff said to break the rules that did not make sense and break the ones that did make sense, just very carefully.This part was pretty self-explanatory; it is okay to challenge the rules. As he was saying throughout the entire book, if something is wrong, find another way to do it. There are bad rules and it is the leader’s job to find a better way to do things, or encourage their employees to find a better way. Chapter eight was all about going above and beyond. Abrashoff thought to get outstanding results, leaders had to go beyond the standard procedures, â€Å"innovation and progress are achieved only by those who venture beyond standard operating procedures† (p. 119).Like he has said many times in the book, Abrashoff wanted his crew to take those risks and really think of way to change the system. He wanted self-starters and people with great ideas because it was not just his ship, it was everybody’s ship. In chapter nine, Abrashoff goes back to his people and talked about building them up. This chapter had a lot of points in it and it is one of the important lessons in the book; confident employees help any organization. Building self-esteem in the individual benefits the entire team, â€Å"never tear them down; help them grow strong† (p. 41). The message ties in with the trust piece; showing an employee that they are trusted and cared for makes a big difference in the way they work. Praise every single success, no matter how big or small, was important to Abrashoff. He believed that this practice, not only, worked on crew members, but it could be used on the big bosses: If you want to achieve anything in a large bureaucracy, get inside the b osses’ head. Anticipate what they want before they know they want it. Take on their problems; make them look so good that you become indispensable.When they can’t get along without you, they will support nearly anything you seek to accomplish. (p. 141) If leaders just trusted their people more, they would see that they usually get it right. People with talent, when motivated, can surprise people and move up in the ranks. Employees want to do a good job and prove they can do the job; leaders should trust that they can. And leaders must trust the new people and teach them well. New people are a great asset to any organization; they can be molded, with the proper training, into anything the leader wants.It is important to keep them fired up; any old influences—older crew members—can ruin their attitudes with any negativity. A proper â€Å"welcome aboard† program is imperative; newbies can be discouraged very easily if their first day is a disaster. Mo st importantly, expect the best from every employee. Leaders need to invest fully into their people and they will get it back tenfold. Abrashoff stated that if we â€Å"stopped treating them as if they are stupid, they would perform better† (p. 158). When they are not performing at their best, leaders should give honest feedback constantly.The employees cannot fix their problems if they do not know what they are doing wrong. This reduced the surprises during the review process; leaders would not have to talk about all the things that need improving during the review if they do it in the moment. Another best practice is to ask the bottom performers to rate their performances themselves. They are more honest to the fact that they are the bottom performers compared to their team mates. After that, come up with an action plan and set expectations on when to fix the problems.Leaders, then, should continue to coach in the moment and be open and honest with their employees. A team c annot succeed if they is no unity. Chapter ten addressed the importance of unity in a team and how the leader must create that with his employees. He claimed that â€Å"one of the toughest things for organizations to accomplish is to get people to set aside personal differences and work for the good of everyone involved† (p. 168). One of his main focuses was to train for unity. He started off with finding common interests among everyone. Then, he wanted his crew to find â€Å"positive reasons to value others† (p. 173).He, ultimately, experienced a decline in the reports on racial prejudice and sexual harassment because the ship’s morale was very positive. Punishment needs to be dealt out fairly in organizations. Leaders need to hold their team accountable for their actions, but also, learn to give them a second chance. Every employee needs to know they will be punished accordingly and after they have paid for their crime, the slate is wiped clean. Going back to the chapter about accepting the failures, it is important to learn from it and move on. Abrashoff believed everyone deserves a second chance, just like the sailor how overslept.Now any man would say if his woman is not happy, he is not happy; Abrashoff agreed with that ideal. By making the women feel like part of the team, just as the men did, Abrashoff prevented gender issues. Sexual harassment was down and everyone respected one another. It, also, helped the men on the ship calm down and be more mature. They saw the women as their equals and pushed them to step it up a bit. This lesson is very important in civilian organizations; equality between the sexes still has not been achieved and many leaders should take notes on this chapter.Abrashoff ended the chapter with examples of extraordinary female sailors he has worked with and how important they were to his team. The last lesson that Abrashoff talked about was improving the quality of the team’s life. He embraced the idea of having fun with the team and making the work environment fun. Many leaders frown upon fraternization and would probably look at Abrashoff’s practices as that. But his message was all about enjoying life and friends and he did it in very simple ways. He organized karaoke and alcohol-free happy hour on Fridays, movie nights on Saturdays, and playing music anytime work was involved.It lifted the morale and everyone was laughing and having fun. Good food was another important part of improving the quality of life in the crew members. Abrashoff saw food as an important part of the ship. People could relax and socialize over a good meal and productivity could only increase. Even having a Thanksgiving meal when one is far away from home sends a caring message to the crew and makes people feel good. Reviewer’s Evaluation In my opinion, this book can be very helpful to anyone trying to be a better manager.It really opens the reader’s eyes on the proper way to manage and how to let go of the â€Å"typical† manager style. I really like the part about looking through the employee’s eyes and getting the employees more motivated to do a better job. I believe Abrashoff really challenges the common ideal that managers should be unapproachable and listened to; authority and rules should never be questioned and always followed. He promotes risk-taking and challenging bad rules and really wants the leader to empower their team to make decisions and be innovative.It’s Your Ship is an informative book that can help any leader become a better leader or learn new techniques to become the best leader. I am not sure how this book looks compared to other books like it, but I know the title alone is catchy and I would probably pick this one up first if I had to choose (I think it is because the word â€Å"damn† is on the cover! ). I think it was very appropriate for us BBA students in the business administration field because most of the jobs are supervisor positions. Not only can we students benefit from it, I think everyone can take some pointers from this book.Some may not make it to a supervisor position in an office or retail setting, but there are leader positions everywhere: churches, volunteer work, etc. Each and every leader/manager can really profit from this book. The contribution of the book is huge; the message is so important to all managers. From my experience, I have been managed by many managers and became a manager myself. Many of these lessons would have been an advantage to my superiors and to me. Some of the chapters really spoke to me, such as learning to trust people to do their jobs.I can admit that that was one area that I struggled in when I was a store manager. I really feel that Abrashoff did a great job explaining his practices and he made it very interesting to learn about them. I would definitely recommend this book not only to BBA students, but to many of my retail friends and som e of my current supervisors. Reviewer’s Information Name: Shanita Kitts Affiliation: Averett University Address: 1300 Dover Place, Lynchburg, VA 24502 References Abrashoff, D. M. (2002). It’s your ship: Management techniques from the best damn ship in the navy. New York, NY: Warner Books, Inc.

Essay Product Team Cialis Getting Ready to Market

Product Team Cialis: Getting Ready to Market MKT Q1. In 2002, Viagra was the only clinically proven, FDA approved medication for Erectile Dysfunction (ED) on the market (Cialis – Dec 2003, Levitra – Sept 2003). Viagra had the highest brand recognition of any pharmaceutical product on the market. It had generated over one billion dollars in annual sales for 3 consecutive years since its introduction in 1998. In 2002, Viagra accounted for 5.3% ($1.73 billion) in sales of Pfizer’s annual Revenue of $32.37 billion, compared to 4.3% ($1.3 billion) of total revenue ($29.5 billion) in 2000. Viagra was expected to continue to lead the ED market due to its unsurpassed medical profile. Future Viagra sales growth was expected to†¦show more content†¦Baby boomers (cohort segmentation) - because of increased prevalence of up to 60% of ED within this age group. Psychographic segmentation - age specific (40 – 60+) - as ED is increasingly more common in this age group, varying 20% to 60 %. Spouse or partners (during their physician office visits) - 80% of the men using ED medication are married or living together. Q3. Cialis could either position itself as a â€Å"Market Challenger† or â€Å"Market Niche.† As a â€Å"Market Challenger,† the introduction of Cialis to the marketplace means that the dominance of Viagra is confronted, having alternatives to treat erectile dysfunction. However, the Lily ICOS team could not ride on this wave alone and would need to create brand recognition and loyalty. For doing so, they would need to ensure that consumers recognized Cialis as the solution to ED and not only as an alternative. The pro for Cialis is that they have a superior product; however, they are up against Viagra, with the reputation as pioneer of ED management in the marketplace. However, as a â€Å"Market Niche,† Cialis could segment their market to incorporate the emotional aspect of the product and its positive social implications in relationships, an aspect which the Viagra marketing team did not address. Therefore, to successfully create this concept, Lily ICOS involved its marketing team early into the development of Cialis, as this would enable them to better understand the coreShow MoreRelatedProduct Team Cialis: Getting Ready to Market832 Words   |  4 PagesLecture 10: Product Team Cialis: Getting Ready to Market (case 12) 1-) The most relevant dimensions along which to segment the patient market for the Erectile Dysfuction (ED) treatment are demographic, psychographic and behavioral dimensions. With demographic segmentation, we divide the market into groups on the basis of variables such as age, family size, family life cycle, gender, income, occupation, education, religion, race, generation, nationality and social class. The prevalence ofRead MoreProduct Team Cialis Getting Ready to Market780 Words   |  4 PagesPositioning Case: Product Team Cialis_Getting Ready to Market (HBS 9-505-038) The Actors: - Mark Babato, the executive director and global product team leader for Cialis - Rob Brown, the global marketing director from Lilly - Leonard Blum, vice president of sales and marketing from ICOS - Sidney Taurel, Chairman of the Board, President and CEO of Lilly Problem Analysis: | |VIAGRA |CIALIS Read MoreProduct Team Cialis: Getting Ready to Market Essay3273 Words   |  14 Pages1. What are the most relevant dimensions to use to segment the patient market for ED treatment? Select only the most relevant! The most relevant dimensions to use in order to create useful segments for Cialis are: 1. Age 2. Demographic Demographic Marital Status 3. Income 4. Education 5. Psychographic Psychographic Life Stage/Occupation (Student, Employed or Retired) 6. Values 7. Usage Patterns Firstly, age is a valuable dimension due to the strong positive correlationRead MoreCialis - Harvard Business School Case: Product Team Cialis: Getting Ready to Market1439 Words   |  6 Pages1.Problem StatementLilly- ICOS LLC is about to launch a new and innovative product intended to help men suffering from Erectile Dysfunction (ED). Because of the unique product features, Cialis - the product - has good chances of becoming successful even though it is entering a segment, where Pfizers Viagra is the undisputed market leader. In this context, Lilly- ICOS LLC must decide on a marketing strategy, in particular which groups to target and which positioning thus which communication strategyRead MoreCialis Case Essay9153 Words   |  37 PagesHARVARD BUSINESS SCHOOL 9-505-038 REV: JUl Y 2 8. 201 0 ElIE OFEK Product Team Cialis: Getting Ready to Market It was early 2002, and Mark Barbato, the executive director and global product team leader for Cialis, knew he faced a daunting task: launching a medicine for the treatment of male impotence in a market with an established leader-Viagra. 1 Not only had Viagra been generating over $1 billion in sales annually for its parent company Pfizer for three consecutive years, butRead MoreCialis Hbs Case986 Words   |  4 PagesProduct Team Cialis Getting Ready to Market 1.- What trends you think could influence positively and negatively the ED market? The usual market for medication has only main target audience: doctors. They are the ones that will need to be ‘sold’ on the product while patients will mostly take whatever they are prescribed. This case is slightly different due to the fact that 1) the brand Viagra has an unusual high awareness among patients, and 2) the influencing factor of partners is high. ThisRead MoreCase Analysis Cialis Essay1608 Words   |  7 PagesTracy Rucker Marketing Mid-Term 2012 March 1, 2012 Product Team Cialis: Getting Ready to Market Brief Background Erectile dysfunction’ is the failure to achieve and maintain an erection sufficient for satisfactory sexual experience. It affects 150 million men globally. In March1998, Viagra (Sildenafil) was the first oral medication approved for use in ‘erectile dysfunction. Viagra had a very successful launch with a total of 600,000 prescriptions filled in the first month (April 1998), andRead MoreCase Study - Cialis - Ready to Market6941 Words   |  28 PagesTable of Contents: Team Cialis A) Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦3 B) Situation Statement†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.3 C) SWOT analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦5 1. Environment†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦5 a. Opportunities b. Treats 2. The Firm†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦8 a. Strengths b. Weaknesses D) Options Generated†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.10 E) Recommendations†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦13 F) Suggested Plan of Implementation†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦16 Read MoreStrategic Marketing Management337596 Words   |  1351 Pages215 221 223 223 230 236 241 246 248 250 251 255 261 4 Market and environmental analysis 4.1 4.2 4.3 4.4 4.5 4.6 4.7 4.8 4.9 4.10 Learning objectives Introduction: the changing business environment (or the new marketing reality) Analysing the environment The nature of the marketing environment The evolution of environmental analysis The political, economic, social and technological environments Coming to terms with the industry and market breakpoints Coming to terms with the very different future:

Informative Essay About Craft Beer - 1102 Words

As I sit here on this park bench pondering the writings of Thoreau and Emerson, I remove a lukewarm beverage of the alcoholic variety from my backpack and evoke the creative juices. Although some may question the legality of drinking alcohol in public, let me declare that at least it’s in a can. As I sip on this bitter liquid, I inquire as to the source of the non-conventual thinking that is Transcendentalism. Many themes seem reminiscent to eastern religions and Native American Philosophy. As most researchers of Native American culture will attest, many of their mythologies and allegories of nature were a product of the psychedelic experience induced by peyote. With that thought I look down at my brew, with its tiny bits of condensation†¦show more content†¦I’d hold it in my lap and wait for the head to settle before taking my first sip. The moment it touches my mouth I can feel my brain sending singles to my neurotransmitters like an air traffic controller. à ¢â‚¬Å"Attention Nero’s, go ahead and release some dopamine and a little serotonin, let em know everything’s gunna be alright *walkie talkie voice*.† I lick the bubbles from my mustache and feel the excessive amount of alcohol that is contained in this small glass, warm my chest with solace. I attempted to introduce my then roommates into my new-found interest but was met with opposition and expressions of disgust. One roommate said it felt like he was drinking fabuloso (a cleaning product). I protested initially and tried explaining the sophistication and subtleties of the beer I chose for the night. They were use to throwing back beers or chugging. I was into the overall experience and slowly enjoying my beer with all its complexities and varieties. My beer was meant to adjust to room temperature, not poured into a taste numbing ice cold class. I learned that my beer however would be the only one not stolen in our shared refrigerator. This forwarded my interest and broadened my palette for the most vicious unfavorable beer any person would dare attempt to drink. I don’t want to leave you with a bitter taste in your mouth about craft beer. Let me walk you through your first craft beer experience. You walk into your local groceryShow MoreRelatedExamples of Book Review9130 Words   |  37 PagesExample of Book Review The Ka, a novel An example of book review writing can be found listed with most books sold on the Net and on the writer’s Web sites. A good sample book review would pertain to writing your personal feelings about a book that you’ve read. Writing a book review is not to be confused with writing a summary of a book. Writing a summary is a totally different matter and that will be covered eventually in my Articles section. In my opinion, no real format exists for writingRead MoreEssay about Summary of History of Graphic Design by Meggs14945 Words   |  60 Pagesfor what would be the first spokenlanguage. - Cuneiform – Wedged shaped writing, created in 3000BC. Started as pictographs. - With the discovery of cuneiform, there was a knowledge explosion, where libraries were organized filling with tablets about religion, mathematics, and history. Writing enabled society to stabilize itself, and laws were created. - Two by-products of the rise of village culture were the ownership of property and the specialization of trades. - Egyptians used hieroglyphicsRead MoreLogical Reasoning189930 Words   |  760 PagesUniversity of Colorado at Denver; Dean J. Nelson, Dutchess Community College; James E. Parejko, Chicago State University; Robert Sessions, Kirkwood Community College; and Stephanie Tucker, California State University Sacramento. Thinking and writing about logical reasoning has been enjoyable for me, but special thanks go to my children, Joshua, 8, and Justine, 3, for comic relief during the months of writing. This book is dedicated to them. For the 2012 edition: This book is dedicated to my wifeRead MoreOrganisational Theory230255 Words   |  922 Pagestruth is out there, and we can objectively know it Philosophical disputes around the role of the subjective in science Epistemological and ontolological disputes: how can we ever know the ‘truth’ and is there an ‘out there’? A few words of warning about the term postmodernism Overview of the structure and rationale of the book Chapter summaries Chapter 2: Modernist organization theory: back to the future? Chapter 3: Neo-modernist organization theory: putting people first? Chapter 4: Neo-modernistRead MoreContemporary Issues in Management Accounting211377 Words   |  846 Pageson acid-free paper by Antony Rowe Ltd., Chippenham, Wiltshire ISBN 0–19–928335–4 978–0–19–928335–4 ISBN 0–19–928336–2 (Pbk.) 978–0–19–928336–1 (Pbk.) 1 3 5 7 9 10 8 6 4 2 3 FOREWORD ‘ Michael Bromwich is an exemplar of all that is good about the British tradition of academic accounting. Serious in intent, he has striven both to illuminate practice and to provide ways of improving it. Although always appealing to his economic understandings, he has been open to a wide variety of other ideasRead MoreDeveloping Management Skills404131 Words   |  1617 Pages372 7 MANAGING CONFLICT 373 SKILL ASSESSMENT 374 Diagnostic Surveys for Managing Conflict 374 Managing Interpersonal Conflict 374 Strategies for Handling Conflict 375 SKILL LEARNING 376 Interpersonal Conflict Management 376 Mixed Feelings About Conflict 376 Diagnosing the Type of Interpersonal Conflict 378 Conflict Focus 378 Conflict Source 380 Selecting the Appropriate Conflict Management Approach 383 Comparing Conflict Management and Negotiation Strategies 386 Selection Factors 386 Resolving